Digital Marketing Manager

Requirements & Benefits:

Job Type:

Part-Time

Job Category:
Career Level:

Junior

General Idea:

Develop and manage digital strategies (website, Online forums, mobile apps, SEO/SEM, social media, and email marketing) as a key part of an integrated marketing communications plan, defining and implementing initiatives that align with and advance corporate and commercial Marketing goals and objectives, from awareness building to lead generation to customer engagement

Responsibilities:

  • Manage the resources efficiently, this includes Budget, subordinates, freelancers, and vendors
  • Analyze results against goals (ROI and KPIs) to identify successful strategies
  • Evaluate customer research, market conditions, and competitor’s data to adjust the strategy
  • Planning, implementing, and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns
  • Design, build and maintain our social media presence
  • Mastering lead generation and sales conversion
  • Work with the web development team to optimize copy for search engine optimization
  • Identifies the right influencers to partner with based on campaign goals
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
  • Understanding of SEO and web traffic metrics
  • Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising
  • Support the sales team to develop powerful digital strategies for pitching

Requirements:

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Great interpersonal and communication skills
  • Good time-management skills
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Positive attitude, detail and customer-oriented with good multitasking and organizational ability
  • Strong project management skills
  • Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
  • Good understand of WordPress

General Instructions:

  • Commitment to specific work deadlines
  • Maintain and respect work confidentiality

Communications:

  • Internal: team members – business owner
  • External: Customers

Tools & Devices:

  • PC

Work hours:

  • According to the working hours approved by the company

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