Traditional marketing has reached the audience through TV, radio, and print for decades, offering the stories and content of the audience that grabs their attention to translate that into action.
The concept of content marketing as we know it right now depends mainly on delivering the content through websites, social media platforms, emails, or other means, and they both share the same goals in the end.
Both traditional marketing and content marketing educate the audience and generate leads, and the content is now playing a bigger part in how everyone is getting their information. However, in-depth there are various differences between traditional marketing and content marketing.
A less direct method of marketing
With traditional marketing, the company is telling the consumers about its products or services and why they should be buying them. Information and features are shared in the best possible way to make the consumers take the buying decision.
Content marketing doesn’t work like this as it is less direct and is more focused on the content that the customers need or would be searching for or can find interesting.
In this way, the business can offer valuable information for the audience that builds a relationship in which they depend on the business as a source of information which builds up the trust between them and shows how the business is knowledgeable in its field and helpful.
The more long term and cheap marketing
Content marketing also differentiates itself from traditional marketing as a long term method of marketing. Unlike traditional marketing that depends on campaigns in which money is invested for a certain period, content marketing is relatively cheap and sometimes free.
An example is a blog that is published and keeps getting organic traffic for years and years without any additional investment. It also does not even need to be promoting a specific product or service as it can just be related to valuable content.
The interaction with online content
Traditional advertising is where benefits and features of products and services are shown and expressed to customers without any interaction, but with online content that has changed.
Online, you can talk to customers in various ways and they can interact with you. For example, comments can be posted on blogs, podcasts, webinars, and social media posts with more communication between the consumers and the business building more trust and changing the whole experience.
